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Consistent care is the key to success

November 14, 2019

care home

Market commentary by Luisa Grey, Director, Eazipay Ltd

There can’t be many professions where qualities such as: understanding, compassion, empathy and consideration, along with solid business acumen, are not just desirable, but are a pre-requisite. Well, the Care Home sector is undeniably one of those.

As a Care Home or Care At Home owner or manager, you are required to play many different roles – with each individual role just as important as any other. You can have all the people skills in the world, but if you have a poor understanding of how business works, then failure looms.

Conversely, your business skills may be scalpel-sharp but if you lack the human touch, particularly in an industry which places such a high value on individual respect, then once again, failure looms.

So, as a conscientious Care Home or Care At Home owner or manager, how do you square that circle where those warm, desirable human responses are not undermined by the hard-edged needs of the business?

Or, put it another way, how do you manage the issue of collecting money, or worse, late payments, without alienating the family or those responsible for paying for care fees? Or exacerbating the feeling of vulnerability of your residents or Care At Home customers as many of them live through the most vulnerable times of their lives?

There is no magic solution. But there are ways to minimise the frequency of difficult conversations and achieving a significant measure of balance between your Care Home as a business and your Care Home as, well, a home.

One remarkably simple and effective solution is to work with a company like Eazipay, a Direct Debit and automated payment processing company, which will collect and process Care Home fees on your behalf - month in and month out - and once cleared will pay them into your account.

If you collect your fees by Direct Debit, the money will clear into your account faster than a cheque for the same amount can clear.

For your Care Home or Care At Home customers – typically executors of a family member’s estate - paying by Direct Debit has almost irresistible benefits. Once set-up, Direct Debits pretty much run themselves (at least to the outside world) and your customers have the peace of mind of not having to worry about missing payments or paying you manually by cheque or bank transfer.

They don’t have to plan ahead to avoid missing payments, either. If the funds are available, Eazipay will collect them on your behalf and pay them into your account, regardless of where the customer is.

With the service that we provide, we also make sure that it is your Care Home or Care At Home name that appears on your customer’s bank statement – avoiding any unnecessary and worrying confusion.

And, if you have irregular, one off payments that need to be made – perhaps for an excursion, a Christmas party or additional care service fees, these can be handled and processed at point of contact with a debit and credit card payment service.

Eazipay, for example, offers a Card Payment Gateway, which allows you to do just that, in person, over the phone, or online. With card payments there are no more time-consuming invoices to prepare. No waiting for payment, and no late payment excuses. Once you take a payment the money will be in your bank account within two to three working days.

Companies like Eazipay have devised processes so that customer and resident payments are taken with the absolute minimum of fuss and maximum efficiency leaving you to concentrate on the ‘care’ aspect of your Care Home or Care At Home business.

For further press information, please contact:

Damion Clark at Real PR (Consultants) LLP. Tel: 01353 667934 or 07789 911314 Email: damion@realpublicrelations.com



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